As anyone in a college student group can tell you, fundraising is important. Having a sufficient amount of funds for your group allows you to plan more exciting outings, organize better events, bring better speakers, or even order the better pizza for late night meetings (which often translates into higher membership!).
During my undergraduate career, I was an active member of the Marketing Club. It seemed that every meeting started off with a plea for members to help with fundraising efforts or face the ever-present threat of increased dues. However, the kicker here is that while fundraising was clearly an important issue for the club, there were never effective options for how to fundraise.
There is a very real need for college student groups to fundraise. While some clubs in some universities may be fortunate enough to receive funds from an activities board or even have members pay dues, these funds are often not enough for groups to do everything that they want to do.
In my own experience, my university supplied my group with a certain amount of funds. These funds were just enough to cover snacks during the meetings. Considering that we were located in Boston with so many fascinating things to do and people to hear from, the group was anxious to do more than sit in a classroom for an hour a week. However, these opportunities required money that we didn’t have.
Don’t get me wrong: we attempted to fundraise. Most members dedicated time in their schedule to either making or selling baked goods or organizing raffles in an attempt to raise as much funds as possible. However, our peers who we were trying to connect with weren’t too receptive to us pushing cookies in their faces while they were going to class or trying to get work done. It also occurred to us that perhaps young college students may not have disposable income to spend on our baked goods and raffles.
In my Marketing Club experience, Here Is My Coupon (HIMC) could’ve made a world of difference. HIMC succeeds by utilizing the relationships that many people already have with local businesses to not only help stimulate interest in the business but to also raise funds for a local community or college Group.
Group members acting as Sales Representatives reach out to local businesses with an opportunity to post a coupon on a new online platform and reach a new audience. The local business pays $180 to post a coupon on www.hereismycoupon.com, the Sales Rep earns $30 in commission for referring the merchant, and their Group raises $45. The business gains new traction through new exposure, and local Groups are able to have better experiences.
Overall, using Here Is My Coupon is a way for college student groups to make a decent amount of funds, help local businesses, and benefit the community, all without baking a single cookie.