As the world becomes more connected, it has become easier to find groups and causes whose missions genuinely resonate with you. Which type of group has benefited immensely from these new connections? Charities.
In 2017, charitable giving reached record levels for the third year in a row. People donated an estimated $410 billion to charitable causes! This number is an increase of 5% in current dollars and 3% in inflation-adjusted dollars from 2016.
Who is giving to charities? As in previous years, the majority of charitable giving in 2017 came from individuals. Specifically, individuals donated $286 billion, which accounted for 70% of all charitable giving! It also represents a 3% increase from 2016.
Foundations—in other words, independent, community, and operating foundations—donated $66 billion (16% of all donations). This amount represents a 6% increase from 2016.
Finally, the rate of corporate donations grew by 8% to $20 billion (5% of all donations).
So where do all of these charitable donations go? Evidently, a variety of places:
- Donations to Education charities increased by 6% to $58 billion.
- Donations to Human Services charities increased by 5% to $50 billion.
- Foundations saw an increase of 6% in donations to $45 billion.
- Health charities saw an increase of 15% in donations to $38 billion.
- Public Society Benefit charities saw an increase of 7% in donations to $29 billion.
- Donations to Arts, Culture, and Humanities charities increased by 8% to $19 billion.
- Charities that focus on the Environment/Animals saw an increase of 7% in donations to $11 billion.
All data is the property of Giving USA 2018, the Annual Report on Philanthropy.
From the increase in every one of these statistics—as well from as the overall size of charitable giving—it seems clear that charities play a crucial role in our society. Moreover, this role has even more potential to grow! Enter: Here Is My Coupon (HIMC).
Remember: individual donations to charities accounted for 70% of all charitable giving in 2017. This significant investment means that everyday people are connected to their local communities and the world at large: they are interested in finding causes that matter to them. Here is where HIMC comes into play. As an online fundraising platform that’s primarily focused on bringing communities closer together, we connect local charities with people who are genuinely invested in their cause.
Think about it this way: a local charity wants to raise money for a nearby community-run homeless shelter. Although they can raise money through ordinary means—asking for donations—HIMC offers them a more consistent, sustainable way to fundraise for their cause.
When this charity approaches local merchants to sell Coupon Spaces, they earn $45 per Coupon Space sold, and the Sales Representative who sold the Coupon Space earns $30. If a charity is the first to get to the party, then they have HUGE earning potential.
Plus, for every year that a merchant renews their Coupon Space and re-credits the Sales Rep who originally sold them the Coupon Space, the Sales Rep earns $20 and $10 every year afterward, and their charity re-earns $45. That means annual income for the charity and their Sales Reps, which is a unique benefit of a relationship with HIMC that charities don’t get anywhere else. How many charities do you know could benefit from an annual stream of income? Think about it!
When the loyal customers of the local pizza shop, the town bookstore, or the family-owned bakery use HIMC coupons, not only do they know that they’re supporting the merchant, but they also know that they’re supporting a local charity. Simply put: when everyone in a community participates in and benefits from HIMC, everybody wins. That’s why we’re on the hunt for charities who want to work with HIMC.
We’ve tested our market: merchants are ready to join us. We’re currently hand-selecting our first Groups with a key focus on charities, so each and every Group is important to us. If you decide to work with us, then we’ll follow and publicize your cause, support your fundraising efforts, and ensure your charity’s success on our platform. As we grow, you can expect to receive more and more funds, making HIMC one of the best fundraising options for community Groups like yours.
FUN FACT: clip, clip, clip away: by 1965, nearly half of all American consumers had used coupons. That number surged to 89% by 2013, according to a Linkable Networks survey. Studies from Typical Savings demonstrated that shoppers who spent 20 minutes on average per week collecting coupons could save up to $1,000 per year, and that the typical coupon-using family saves between $5.20 and $9.60 per week.
Are you a Group thinking about signing up with HIMC? Take our survey and learn more!
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